1, The content is the most important: no matter how advanced the technology used, if the content is very bad, digital signage will not succeed. The content should be clear and concise.
Of course, this is also a failure if customers see ads for Charmin paper towels when they are at McDonald's and other Big Mac.
2, The content should be vivid: try to let the viewer remember the relevant content, not to forget it.
3. Location: If the screen is not in the position of attention (for example, hanging 12 feet high), then people will not go to see it.
4, Information update: The key to the success of a small broadcast network is to introduce the right information to the right people at the right time. If you only change DVDS every month, you're running the opposite. Similarly, if you can't simply update the price of a product entry over the network within 15 minutes, it means there's a problem with this digital signage platform.
5, Closed-loop system is very important: if you can not prove the operation of advertising, then you will not get a big profit from your digital signage. Therefore, we should pay attention to the broadcast of advertising, but also pay attention to the effect of advertising, the formation of a benign closed circulatory system.
6, Do not rely on manual updates: People will always make mistakes. Therefore, you should use the network to update the system remotely. Don't just loop through the DVD. To use the network to continuously update content.
7, The Guide staff is still a powerful sales tool: Although most people always notice the display first, but have the subconscious willingness to communicate with the staff will have a great impact on the promotion of brand and corporate image. We want to recognise this because the advertising board's time is limited after all.
8, Just right sales: At the beginning of the article we mentioned that the merchant's advertisement was blocked by the user. They are looking for new places to run ads. And your store also has these merchant branded products. So you can form a new partnership with them to make a special promotion of their products in your network. This will work better and at a lower cost than traditional advertising.
9, Do not with the PC industry back line: The use of the industry's standard equipment.
Few MPEG players will not match the PC.
10, Advance planning: Choose a suitable control system, to determine that the system can be continuously upgraded, updated, in order to adapt to the future expansion of business needs, without having to each expansion of the system for the overall replacement.
11, Network security more important system can ensure the security of the media network. At every step of the data transfer, from the network administrator to the player, using different software and hardware technology encryption, to ensure that the system to achieve maximum security, as shown in the figure. Comprehensive security, avoiding hackers and illegal intrusions, gives you peace of mind.
