Although the term digital signage has been in the word for several years, nearly 90% of the population still do not know what it is.
Most enterprises are in the company's customers (shopping malls, stations, hospitals, etc.) to promote, few people are willing to the entire industry to the public product knowledge promotion.
China's digital signage market by the vast area of the region, the number of digital signage manufacturers have been estimated at more than 300, of which regional manufacturers are accounted for by the bulk.
International digital signage manufacturers are limited by language, relationships, product development (Western operation) and other issues, there is no more obvious promotion action or put too much resources. The market development is not mature, the industry rules are not perfect.
Although in 2009 to 2010 there were many parastatal organizations and the media to organize digital signage, but most of them are thunderous, rain, the main reason is still the development of this market is not yet mature.
Affected by the overall economic level and hardware environment, the domestic digital signage industry to the low-end demand mainly. Subject to the popularity of domestic wireless networks, digital signage is mainly a stand-alone version, the network version, whether from wireless network construction or network application, there are long cycle, high cost characteristics.
